Life is not really a matter of choice, it’s simply a battle of incentives. With a proper big-picture comprehensive mindset, the cost-benefit analysis is the ideal tool to make enlightened choices about anything. So life should have been that simple right? But… determining the costs and the benefits, those things are relative, subject to subjectivity. One man’s trash is another man’s treasure right? That’s where individual biases and perspectives come into play. That’s where we are led to believe that there is the illuision of choice. That’s what makes humanity so diverse… and interesting.